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One agreed set of numbers, and the decisions that follow from them

Business intelligence, executive dashboards, and semantic models people actually trust — with the data quality and governance behind them.

Why do two reports show two different numbers?

Because each report defines the measure differently. The fix is a semantic model: one certified definition of revenue, margin, or utilization that every report inherits. Once the definition lives in one governed place instead of in each analyst's query, reconciliation meetings stop and the argument moves on to what the number means.

What this usually looks like from the inside

You're likely here because:

  • Two reports disagree, and the meeting is spent deciding which one to believe.
  • Dashboards were built, launched, and never opened again.
  • Hours of manual preparation happen before every management meeting.
  • There is no agreed definition of the measures the business runs on.
  • Decisions are made on last month's numbers because this month's are not ready.

Inside Data & Decision Intelligence

Each of these is a definition rather than a label — if a term below is not what you thought it meant, that is worth a conversation before a proposal.

Semantic data models
One certified definition of each business measure, inherited by every report rather than rewritten per query.
Business intelligence
Reporting designed around the decisions it supports, so each view answers a question someone actually has.
Executive dashboards
A small number of measures leadership agrees matter, current enough to act on, with the detail one click away.
Operational analytics
Measurement embedded in the process it describes, so the people running the work can see it changing.
Customer and marketing analytics
Acquisition, engagement, and conversion joined to the same customer record the rest of the business uses.
AI-ready data platforms
Data with documented lineage, defined ownership, and consistent structure — the precondition for anything AI does with it.
Data quality monitoring
Automated checks that surface a broken feed or an impossible value before someone presents it in a meeting.
Predictive insights
Forecasting applied where the history genuinely supports it, and left alone where it would be decoration.
Report governance and certification
A published distinction between reports the business stands behind and ones an individual built for themselves.

Verify, rank, decide, prove

The same four steps on every engagement. Nothing is scoped until the current state has been checked against the running system rather than taken from a report.

  1. Verify

    We check the running systems and the live data ourselves before agreeing what to build, because a status report or a closed ticket is a claim rather than a measurement. One to two weeks.

  2. Rank by reach

    We count how many users, records, and configurations each problem actually touches, and that count sets the order of work rather than how large the fix looks. We try to refute our own findings first, and tell you which ones did not survive.

  3. Decide in writing

    Before building starts you get a written scope that separates what you asked for, what we chose, what we are assuming but have not proven, and what we are deliberately leaving out. Nothing starts on an assumption nobody agreed to.

  4. Prove it moved

    Work arrives in slices, and each one carries a before-and-after measurement of the thing it was meant to change, because a passing test shows only that the test ran. Two to four weeks per slice, closing with a written record of what was verified.

Where we have done this

  • How conflicting sources become one certified modelSeveral sources that each calculated the same measure differently are consolidated into a single certified semantic model, which is what every report then reads from. The reconciliation debate ends because there is one definition.ONE SET OF MEASURESThe same measure, calculated three ways.Certifiedsemantic modelReportsone definition

    Professional services

    Executive Intelligence Hub

    A certified semantic model and executive reporting layer that ended the reconciliation debate, replacing conflicting spreadsheets with one agreed set of measures.

    • Data & Analytics
    • Cloud

Technology we use here

Product names are used descriptively. We select against the problem, not against a reseller agreement.

  • Power BI
  • Microsoft Fabric
  • Dataverse
  • Azure Data Factory
  • Azure SQL
  • Azure Synapse

How an engagement is packaged

Engagement model
Launch Sprint — one certified dashboard set on a governed model
Typical duration
Four to six weeks

One agreed set of measures, a semantic model behind them, and a dashboard leadership uses. Platform and warehouse work is quoted after a paid discovery.

Data & Decision Intelligence, answered

A semantic model is the layer where a business measure is defined once — what counts as revenue, which records are excluded, how the period is bounded — so every report inherits that definition instead of restating it. It matters because without one, each analyst encodes their own interpretation in their own query, and the resulting disagreement looks like a data problem when it is a definition problem.

By separating reports the business certifies from reports individuals build for themselves, and being explicit about which is which. Certified reports have a named owner, a documented definition, and a review date. Personal reports are allowed and useful — the failure mode is not that they exist, it is that nobody can tell them apart from the official ones.

Documented lineage, defined ownership, consistent structure, and known quality. An assistant asked a question about your business will answer from whatever it is pointed at, confidently, whether or not that source is correct. AI does not tolerate ambiguous data better than a human analyst does — it just fails to mention that it noticed.

Usually yes, and that is normally the cheaper answer. Replacing a warehouse is a large project with a long payback, and most of the problems we are called about — conflicting numbers, stale reporting, no agreed definitions — are semantic and governance problems rather than storage problems. We will say so if a replacement is genuinely warranted.

It is designed into the model rather than applied per report, because per-report security is where leaks happen. Roles are defined against the data model, tested with representative users before release, and documented so a future change can be reasoned about. Where the rules are complex, we build a test that asserts them rather than relying on a spot check.

Next step

Tell us what needs to change.

Describe the problem rather than the solution. We will tell you what we would do first, how long it takes, and what it costs.

We reply to every message, usually within one business day.
info@aqlyst.ai · (901) 232-2944