Business websites
Fast, static-first marketing sites with structured content, strong metadata, and a publishing model your team can operate.
Digital experience
Digital experiences that carry their weight.
We design and build websites, portals, and front-end applications that load quickly, work for everyone, integrate with the systems behind them, and give your team a design system they can extend without a redesign.
The problem
What usually brings people here
If more than one of these is familiar, they are probably connected. We look for the underlying cause before proposing a build.
- A site that describes but does not convertTraffic arrives, reads, and leaves because the page never makes the next step obvious or credible.
- Slow, heavy pagesUnoptimised media and unnecessary scripts push load times past the point where visitors and search engines stay interested.
- Accessibility discovered lateContrast, keyboard access, and form semantics are treated as a pre-launch audit item rather than a design constraint, so remediation is expensive.
- Portals disconnected from real systemsExternal users submit information that a staff member then re-enters manually into the system of record.
Capabilities
What we build
Customer and employee portals
Authenticated self-service built on Power Pages or custom front ends, connected to Dataverse and line-of-business systems.
Responsive applications
Interfaces that work from 320 pixels upward, with touch targets, zoom behaviour, and reduced-motion support handled properly.
Design systems
Documented tokens, components, and usage rules so future pages stay consistent without recreating the design work.
Conversion and accessibility
Clear information hierarchy, meaningful calls to action, and WCAG 2.2 AA implementation treated as one design problem.
Business system integration
Forms, portals, and applications wired into Dataverse, Azure services, or your CRM so submissions become records, not email.
Delivery approach
How the work runs
A repeatable path from an unclear problem to a system someone owns. The lifecycle decisions happen early, where they are cheap.
Discover
Clarify the audiences, the journeys that matter, the content you already have, and the systems the experience must connect to.
Design
Establish information architecture, design tokens, and component patterns, then validate them against real content rather than placeholder text.
Build
Implement with semantic HTML, minimal client-side JavaScript, and automated accessibility and performance checks in the pipeline.
Evolve
Measure real behaviour, improve the pages that carry the most weight, and extend the design system as the content grows.
Technology ecosystem
Product names are used descriptively. The right combination is decided during design, not assumed at the start.
- Next.js
- TypeScript
- Tailwind CSS
- Power Pages
- Dataverse
- Azure Static Web Apps
- Azure Functions
Outcomes
What changes afterwards
Pages that load fast
Static-first delivery and a disciplined asset budget keep Core Web Vitals in a healthy range on real devices.
An experience everyone can use
Keyboard access, contrast, and screen-reader support are built in rather than retrofitted under launch pressure.
Fewer manual re-entries
Submissions land in the system of record with an audit trail instead of arriving as an email to re-key.
A system your team can extend
Documented components mean the next page is an afternoon rather than another design engagement.
Related work
Websites & Portals • Power Platform
Secure Partner Portal
Membership and partner organisation
An authenticated self-service portal where partners submit and track requests directly against the system of record, removing a manual re-keying step from every submission.
View case study
Growth • Websites & Portals
Demand and Growth System
Specialist B2B services firm
A rebuilt content architecture, technical SEO foundation, and measurement layer that made a firm's expertise discoverable in both search results and AI-generated answers.
View case study
Related insights
Growth
What AI search changes about your website
Assistants summarise and cite rather than list ten links. That shifts what a website has to do — and most of the required changes are things good sites should already do.
Ahmed Salih5 min read
Questions
Frequently asked
Not always, and adding one early often costs more than it saves. When a site has a moderate number of pages and a small number of editors, repository-managed content gives you version history, review, and a build that fails on broken links or missing metadata. A CMS becomes worthwhile when non-technical editors need to publish frequently and independently. The architecture we use makes that a later addition rather than a rebuild.
As a design and build constraint rather than a pre-launch audit. That means semantic HTML, a contrast-validated colour system, visible focus styles, keyboard-operable navigation and forms, and error messaging tied to the fields it describes. We run automated axe checks in the pipeline, but automated tools only catch part of it, so keyboard and screen-reader walkthroughs are part of the work.
Power Pages is a strong fit when the portal is essentially a secure interface over Dataverse — self-service, forms, structured records, role-based access — and you want it to stay close to the Power Platform estate. A custom front end is the better choice when you need full control of the visual design, unusual interaction patterns, or performance characteristics that a low-code platform will not reach. Both connect to the same underlying data.
Yes. Where a brand system already exists, we translate it into design tokens and components and validate the colour pairings for contrast — which occasionally means proposing an adjusted shade for small text while keeping the original for large text and decoration. Where the brand is still forming, we establish the token set as part of the build.
Let's talk
Let's talk about Digital Experience.
Bring the problem rather than a specification. A short conversation is usually enough for us to tell you what we would do first — and whether we are the right people to do it.
Prefer email? info@aqlyst.ai